Brand Standards

Every communication from the University of Kentucky contributes to the university’s reputation, and the most basic component of a strong institutional image is a unified visual presentation. However, a brand is more than a logo, a slogan, a mascot or an ad campaign.

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A brand is:
• the promise we make to our audiences
• the essence of our institution
• the experience we create
• the personality we convey
• the message we deliver
• the identity we express


Digital signage on campus, like other methods of communication, should convey the university's Wildly Possible brand - our unique identity and point of view. 


Brand Downloads

To download Wildly Possible brand guidelines, fonts, lockups and UK images, visit